Thought Leadership: Allscripts

Sales Lift. The new Allscripts was born when Allscripts Healthcare Solutions and Misys Healthcare Systems merged. Not wanting to skip a beat, company executives architected a brand positioning strategy that would supply the entire sales team with beneficial knowledge to sell all products on Day One of the merger.

Helium Interactive developed a communication charter and message strategy for Allscripts that would clearly articulate the company’s sales positioning and clarify the differentiated services and delivery strategy.

Helium Interactive used a highly disciplined approach when developing Allscripts’ sales positioning framework and marketing communications strategy. The Sales Playbook Workshop was designed to educate the newly merged Allscripts and Misys Healthcare sales team on the company’s redefined brand position and message. 

• A summary of the Allscripts product line including product overviews, target market descriptions, buyer hot buttons, buyer persona and value propositions
• The key selling messages, competitive differentiators and examples of positioning mapped to target markets
• A detailed description of the key features and benefits, partnerships and alliances, and key interfaces and connectivity of each product

Thought Leadership: iMedica white paper

White Paper Wisdom. This healthcare IT company requested Helium Interactive’s assistance with a white paper that would support the need for its new product offering.

We:

• Revamped an existing article in the format of a white paper
• Developed a design to blend with the product microsite
• Offered the paper for download through industry e-newsletters