Branding: Aprima
Branding Buzz. This healthcare IT company selected Helium Interactive to unveil its new name and new identity.
We managed all aspects of this integrated rebranding effort:
- New message
- New logo
- New color palette
- New website (design, development, content)
- New sales collateral (white paper, case studies, sell sheet)
Branding: Transition EHR
Launch Lift. This healthcare IT company used Helium Interactive to gain industry-wide recognition for a new product.
We provided traditional and online marketing:
- White paper development
- Display advertising copy and design
- Tag lines
- Microsite (creative and technical)
- Tradeshow support
Branding: Phytel
Branding Boast. This health improvement company used Helium to refine its image as the leading company in population health.
We captured the essence of the brand and expanded the identity, including:
- Voice of the customer interviews
- Brochure design and development
- Tradeshow booth layout and imagery
- Website wireframes, graphics and content development
- Collateral and white paper design
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